The first or main question people ask me about a new website, they always have this question.

How much is this going to cost me?

Sure it’s a typical thing to ask I guess, but up front and one of the first questions, seriously, why?

I mean really, is that the first thought you have?

OK, I accept that you don’t have tons of spare cash right now and we always want the best value for our investment but dollars is almost the last thing we should discuss.

Because a website is an intangible thing, you can’t hold it in your hand, or do something with it every day, so how much can it really be worth?

The cost of web design work varies wildly. You could ask for quotes from ten different web designers and receive ten completely different proposals, ranging from a few hundred dollars to several thousand dollars.

How do you decide what amount your willing to invest?

Factors That Affect the Price of Website Design

  1. The type of website and features you need.

Never assume that your website is a simple one.

Some things look easy but are very complicated, while others seem like a big deal but are very easy to implement.

Your site may only consist of a single page, yet that doesn’t mean it’s automatically cheaper than one with 3 or even 50 pages.

The thing is, designers don’t always quote by the amount of time something takes.

Your doctor can stitch a cut or wound in 10 minutes, but that doesn’t mean it doesn’t require knowledge, experience, skill, and precision.

Likewise, we have spent considerable time learning to do what we do. If anyone could do it, we wouldn’t have jobs.

Adding things like ecommerce, funnels, memberships, and other custom functionality is a different investment again.

  1. Your designer or developer’s skill level.

Yes, you can get a website for $100. Even free from some sites online. No, it won’t be the same quality as a website that is $1500.

It’s like the difference between a bicycle and a car. Both will get you where you need to go, but one is decidedly better than the other. Both the bicycle and the car have their advantages and disadvantages.

Designers who charge more are providing you with expertise and experience and you won’t find at a bargain or discount rate and in most cases, the benefits will definitely outweigh the added costs.

If you automatically choose the cheapest option, you risk hiring a website designer that sucks.  Don’t say I didn’t warn you!

  1. How demanding you are as a client.

Oops, I mentioned one of those things no one is supposed to talk about!

But in the interest of being completely open and frank, I’ll just tell you: If you email or call support 10 times a day, expect a thousand tiny revisions, and or request things outside the scope of our proposal, it’s going to cost you extra.

With over 14 years in this business I have learned how to sniff out “difficult” clients pretty easily, but if one sneaks through the checks, we are going to make absolutely sure we are compensated for the extra work.

So How Much Should I Invest in a Website?

Here are a few questions to ask yourself before deciding on a budget for website design.

What will I gain from a professional design? 

Whether you want to attract more customers or better customers or get featured on big name websites, a professionally designed website will always outperform a generic one.

If you knew that investing $6,000 now would earn you 5-6 times that in the next year alone, wouldn’t it make sense to invest the money or do you still want a cheap site that doesn’t work?

In those situations, all I see is wasted time, money, and/or effort. If you’re a blogger, focus on blogging, especially if that’s how you earn your living. There’s no shame in outsourcing the things that aren’t a good use of your time.

How important is it to have a website for my business? 

It’s the 21st century, and over 63% of internet users research products and services online before they make a purchase.

If your company doesn’t have a website, regardless of what you do you are totally missing out on new business.

In saying that though, having an ugly, outdated website or a free cheap and nasty website isn’t going to help you much in the reputation department.

It’s easy to tell yourself that any website is better than no website, but you can certainly lose potential clients or customers if they perceive your brand as “cheap” or out of touch and or they can’t find what they are looking for on the website.

What does my website actually do for my business? 

Do people use your website to learn about what you offer? Make appointments? Purchase products? Find your phone number?

Two important points about this:

  1. If your website doesn’t lead to more business, that’s a serious problem and it’s not because the “inter webby thing” doesn’t work – it’s because your site doesn’t work.
  2. If your website does lead to more business, it’s time to ask yourself what could help improve conversion rates or make things easier for clients and customers, which will result in more business.

What does my business really need? 

I’ve talked to business owners who are obsessed with things that simply don’t matter. They absolutely must have a menu that pops out a certain way, or they want to push content lower on the page just to make a photo look bigger and while they’re worrying about all those tiny details, they’re missing the fact that a large percentage of their visitors never click beyond the homepage.

If you aren’t sure what your business site needs, it’s time to consult with us immediately. njd@universalgroup.co.nz

WHAT YOU SHOULD INVEST: 

Website designs for businesses are a specialist strategy depending on the outcome or destination you want to achieve and more difficult to price because there are so many factors involved.

I would say you should always expect at least $995 to $6995, and if the site is complex and there is a large ecommerce component then it is going to be a bigger investment, if not much more than that. Don’t like this honesty or answer?

Try thinking of your website as an employee

……(click that link – it’s worth it) and I think you’ll see why you’re getting an excellent and 100% measurable R.O.I, (return on investment) and a bargain no matter what you invest.

One last thing…………SERVICE and SUPPORT.

There are hundreds of website companies that will “promise” you ongoing support and blah, blah,blah, however in our experience and combined over 50 years in total we have seen it all.

This is your check list:

What is this website company going to do for me, and for my business?

What is the ongoing support?

Will they charge me for things like updates, security patches and ongoing support?

What are the hosting and monthly fee’s to keep it running?

Is this website a custom design or built on a proprietary platform so that I can’t take it with me if I ever want to move website companies?

Initial Investment, how much?

I hope you have enjoyed reading this post and it brings you value.

Good luck with whatever you decide to do and we hope we can be of service if you wants some website work undertaken.

Feel free to check out some of our testimonials, including this video:

You can email us here: njd@universalgroup.co.nz

Our website and some of our current clients and testimonials are here.